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design desciplines brand management
identity development
direct marketing
analysis
website evaluation
content development
b
rand management
  People have a relationship with the brands they love, It is a complex set of perceptions, impressions and feelings consumers hold for a product, compared with competing products / services, and this relationship is experienced through the interaction they have with a brand’s identity and attributes.
For the brand to be distinctive and leading, we at eQu8ion conduct various style studies of logotypes, typefaces, and other graphical elements in which the genetic foundation of the brand can be aptly expressed.
We develop the concepts in such a way, that the identity is extendable to print, electronic media, direct mail, packaging, environments, or merchandising when and if necessary through application of various marketing techniques to a specific product, product line, or brand.
The bottom line is to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity.

Talk to us for your
brand development, brand management and re-branding requirements.
Federation Square, Melbourne
 
 
i
dentity development  
 

We constitute that the identity is concerned with the visual aspects of a company's presence. In general this amounts to a logo and supporting devices commonly assembled within a set of guidelines which governs how the identity is applied through approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.
A well-designed and instantly recognizable logo can be the cornerstone to corporate branding success. Corporate identity is instrumental in making strategic branding and communication objectives transparent, accessible, and appealing to the targeted audience.

We offer complete identity development consultation if you prefer to work with your own design agency or in-house design department, get in touch with us to find out more.

Federation Square, Melbourne
     
Federation Square, Melbourne
 direct & digital marketing  
   

We at eQu8ion undertake DM project to generate a specific response which can be tracked and measured. Direct marketing can use any medium, including: television, magazines, newspapers, mail, email, banner ads, web sites, pay-per-click ads, radio, billboard, transit ads, package inserts, door hangers, statement inserts, card packs, etc.

All of this demands close integration and networking among various groups and companies, we work with some of the leading DM companies in Australia and USA where we have very close ties with preferred mail houses and broadcast service providers.

We can help your business take advantage of direct and digital marketing and give you solutions based on your needs staying within your budget.

Contact us to discuss your DM strategies.
   
 
     
Federation Square, Melbourne
c
omparative and competitive analysis  
 

Our in-depth competitive & comparative analysis is an examination of the companies and products/services in a given industry sector or market niche that are competing with you, your company’s products or services for market share.

Competitive analysis may be an in-depth exploration of your top five competitors, or a larger group (typically with less depth in the analysis), whichever you prefer. We work with you and document every deatil so that you get a full and accurate view.

Our comparative analysis consists of evaluating your company’s key products and services so that they can be compared with the typical products and services of comp anies operating in the same sector of activity. Depending on your budget and requirement we can offer in-depth analysis or give you an overview, which can be invaluable for your business.

Please contact us and ask for detail case studies.

 
Federation Square, Melbourne
   
w
ebsite evaluation and recommendations  

We offer complete website evaluation regardless of your line of business. The main focus of the evaluation is to gauge your website and access its functionality, user interface (UI) information architecture, links and sitemap, content clarity, download performance, plugin requirement, technology issues and W3C compliance.
We document our evaluation process completely and translate it for you to understand it easily and give recommendations accordingly.

Check in with us to have your website evaluated.

Federation Square, Melbourne
   
c
ontent development  
  Our experience tells us that majority of the websites have too much irrelevant content, many site simply copy content from someplace else including images. They never change/update their content and they have tons of spelling errors, wrong image formats, huge downloadable files and other errors and mistakes on their website.
We help companies manage their web content more responsibly and accurately and keep it up to date.
We also recomend our search engine marketing (SEM) and search engine optimisation (SEO) services while consulting for your website content development.

Get in touch to have your website content fixed today.
 
  t: (61) 404 429 600| e: info@equ8ion.com.au  
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